Title:  B2B Marketing Manager

Ready to Make a Difference?

If you’re passionate about marketing and want to grow your skills, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a B2B Marketing Manager who is excited to learn and build a long-term career. ICF supports clients through advertising and marketing on many energy solutions including energy efficiency.  Energy Marketing Team produces award-winning work that changes behavior and ultimately helps individuals, communities, and the environment. Our team includes a more than 150-person creative and media services group and conducts all aspects of marketing to include advertising, public relations, strategic planning, research, social media, events, outreach, and partnerships.

The Marketing Manager will work on planning, development, and implementation of marketing and advertising strategies to support our energy efficiency efforts with a NJ-based utility.  On a daily basis, we help our clients and communities use less energy, save money and help the environment through the development, implementation and refinement of marketing and outreach initiatives.  We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

•  Managing the marketing, advertising of B2B energy efficiency programs for a major utility in NJ. 
• Working directly with clients and vendors and supervising the ICF team to develop and implement marketing plans to educate business customers about energy efficiency and drive participation in energy efficiency programs.  
• Working with ICF Next creative services team to fulfill the development of marketing materials including advertising campaigns, POP materials, web sites, direct mailers, brochures, incentive applications forms, email and direct mail campaigns, video, print, outdoor, etc. 
• Working with the ICF Next Media Services team to develop, propose, and implement vertical marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across broadcast, print, online, social media, events, etc. 
• Managing the review and approval process for marketing materials, including working across the organization to deploy efforts (IT, program management, client). 
• Developing project budgets and revenue forecasts, and managing project budgets. 
• Preparing monthly reports on activities and results of the marketing program. 
• Developing and executing business growth strategies, including marketing to potential clients and responding to RFPs. 
• Travel less than 15%

What we need you to have (minimum qualifications):

•  A bachelor’s degree in Communications, Marketing, Advertising, or related majors.   (or applicants can substitute one year of related experience for one year of education)
•  5+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in B2B marketing or on B2B accounts at an advertising agency or related work experience 

What we would like you to have:

• Experience working in an advertising agency and/or on a small business marketing account.  
• Experience supporting or working with a sales team and driving results.  
• Experience should include developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects 
• Experience working in a multi-tasking environment 
• Experience using content management systems (CMS) and email management systems 
• Interest in and commitment to energy efficiency, the environment, and sustainable living 

Professional Skills:

• Excellent verbal, interpersonal and written communication skills. 
•  History of positive client relationships. 
• Creative thinker with a positive attitude who enjoys a challenge and finding solutions. 
• Detail oriented with the ability to multi-task in a fast-paced environment, and to manage multiple projects, deadlines and priorities. 
• Ability to work independently, seek help as needed and contribute to team and company culture. 
• Strong command of financial management 
• Working knowledge of computer and online tools, including Outlook, Word, Excel, PowerPoint, and social networking sites